Build Around the Tool You Can Actually Get
Every aggregator lives or dies by its source, and most niches offer only bad choices, scraping fragile pages or paying for feeds.…
WordPress Plugins
Plugins I build for WordPress, and the lessons learned shipping them.
Why My Job Board Had to Fill Itself
The day the post type went live, job.army had a perfect empty room, a jobs archive with zero jobs. A job board’s…
From a Parked Domain to a Niche Job Board
For years, job.army sat parked, a domain I owned, showing someone else’s ads, earning pennies. The domain investing series later in this…
What Building MaidsMe Taught Me About Judgment Over Code
MaidsMe was the project where my hardest problems stopped being technical. The limo plugin taught me debugging, payments, and timing rules. This…
Why a Trust Platform Lives or Dies on How It Looks
A family hiring someone to work inside their home judges the platform in the first three seconds, before reading a word. If…
The Database, and the Tables I Deleted When I Changed Direction
By the second redesign, I had stopped thinking of the plugin as code with a database attached, and started seeing it truthfully,…
Building Forms the Admin Can Shape, Not Ones Frozen in Code
A maid’s profile needs different fields from a driver’s. Cooking specialities for one, licence class for the other. The naive build hardcodes…
Why No Profile Went Public Until a Human Approved It
Most platforms race content live, sign up, post, visible in seconds. MaidsMe does the opposite on purpose, a worker completes a profile…
The Hiring Flow That Gives Everyone Exactly What They Need
The teardown left MaidsMe with one central flow, and this post builds it end to end. An employer browses profiles without any…
The One Privacy Rule That Shaped the Whole Platform
Every platform has one rule that, if you trace it, explains half the codebase. For MaidsMe it is this, no worker’s phone…